Arie removed her catalogue because of an episode Rogan did on race. “Suddenly, many crises will come along at the same time. “It’s like waiting for a bus,” Mulligan said. The UK’s competition watchdog recently launched a study of whether streaming services such as Spotify hold excessive power, after a scathing report by MPs called for a “complete reset” of a model in which they said only big labels and superstar acts profit.
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“Now we have liberal musicians working to kick Joe Rogan off a platform for expressing or giving voice to views that are seemingly conservative,” he said.Īll of which leaves Spotify facing a heady cocktail of crises. Most of these battles, Hartman said, had historically entailed efforts by conservatives, often religious conservatives, to censor liberals wishing to express transgressive views – for example, efforts to censor Martin Scorsese’s Last Temptation of Christ.
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Another in the Hill read: “Can Joe Rogan save free speech?”Īndrew Hartman, the author of A War for the Soul of America: A History of the Culture Wars, said the dustup was the latest in “a long list of controversies over pop culture and censorship, with capitalism and commerce in the mix.”
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MailOnline ran an article headlined “Why Spotify must stand up to the luvvie bullies trying to stifle free speech – especially if Meghan and Harry join the Joe Rogan witch-hunt”. The debate has become larger than Spotify itself, touching on the cornerstones of today’s culture wars such as free speech and censorship. A podcast is a way of saying ‘we’ll invest in our own content and we’ll generate a much higher profit from that content’.” Spotify, he added, “doesn’t own the music catalogue, it’s entirely dependent on record labels. If it wasn’t doing podcasts, other companies would take some of its listening time away.” It’s original audio content.” He explained that when Spotify got going, “radio basically owned the rest of the audio business, but in the intervening years podcasts have become much bigger.
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“To be frank, had we not made some of the choices we did, I am confident that our business wouldn’t be where it is today,” Ek is reported to have told staff this week.Īccording to Mark Mulligan, an analyst at Midia Research, “Spotify with Joe Rogan is where Netflix was with House of Cards. It has now spent more than $1bn on podcasts, with revenues from podcasts up 627% year on year. On the same day that Spotify staff were reportedly up in arms about the chief executive Daniel Ek’s defence of Rogan, there was an intervention from the White House calling on it to “do more”.īut when Spotify paid a reported $100m (£73m) in 2020 for an exclusive licensing deal with Rogan, known for his brash and often polarising content featuring members of the so-called “intellectual dark web”, it made a value judgment that the boost to revenue was more attractive than avoiding any future controversy.Īt the time, Spotify had begun to assert itself as a key player in the podcast world, buying up rights to more and more shows, including from the Obamas. Prince Harry and Meghan Markle, who have a podcast deal with Spotify, said they had previously raised the issue of misinformation with the company.
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Later, when Neil Young issued an ultimatum to Spotify to remove either his music or Rogan’s podcast from its platform, the company chose to back Rogan, whose podcast is its most popular, with an estimated audience of 11 million.ĭespite an apology from Rogan, in which he pledged more balanced and better-researched content, and a decision by Spotify to add content advisories to episodes discussing Covid, there were a slew of further boycotts, including from Joni Mitchell, Nils Lofgren, India Arie, and the podcasters Roxane Gay and Brené Brown.
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The row started when a group of more than 250 US professors and public health officials called on the company to crack down on Covid-19 misinformation after an episode of The Joe Rogan Experience included “several falsehoods” about vaccines. With questions mounting over whether streaming companies pay artists their proper due, a second and arguably bigger issue has emerged: whether Spotify can be held responsible for all of the material on its platform.